Gold Coast developer GDI Group engaged K Media after the launch of Drift, a high-end boutique residential project in Main Beach. The challenges of dealing with multiple creative suppliers led GDI to K Media’s one-stop marketing solution.

K Media devised a fresh marketing strategy to drive new leads and reinvigorate sales momentum for this exceptional project. A comprehensive campaign included digital, print, PR, email and social media components for widespread national exposure.

Key messaging delivered through targeted print and digital advertising, social media marketing, and electronic direct marketing generated a steady flow of buyer leads for Drift, sold exclusively by Kollosche New Projects.